FRANZISKANER LEMON RADLER

Challenge: Create a visually distinct line of Shandies (German Radlers) for Franziskaner Weissbier that modernizes the brand in a unique way. 

Anheuser Busch came to Interbrand with Franziskaner Weissbier and were looking for a design for a design that upheld the Franciscan Monk heritage of the brewery, while giving the brand a new edgy and impactful look, we achieved this by giving the existing Franziskaner monk a fresh new look and by using unique architectural elements like a pack that when flipped the graphic will always look right side up.

The following work is concept art done at and owned by Interbrand Cincinnati.


Inspiration pulled for the project

Inspiration pulled for the project