Challenge: Create new packaging for the fresh pre-packaged products in the Kroger deli.
The brief of this project wanted a boutique but still very accesible look for the Kroger deli line. This brief also communicated that the packaging across the deli offerings did not have to be consistent. Most of the prepacked items in the Kroger deli are fresh and never frozen, and this was an important aspect to communicate through the design. The following designs were designed to convey the idea of nearly home-cooked freshness. Bright colors and hand drawn elements were used to communicate this concept.
The following work is concept art done at and owned by Interbrand Cincinnati.